Expanding Fitness Franchise, MADabolic, Announces New Ownership at Atlanta Location

In MADabolic, News by Al Mendoza

MADabolic, the first and only strength-driven interval training franchise, announces its newest franchisee, Rae Dillard, will take over the existing Atlanta location adjacent to the Atlanta Beltline at 661 Auburn Avenue, Suite 260.

Dillard, an Atlanta native, is a former collegiate track athlete and brings years of experience with MADabolic’s signature interval system as a client-turned-trainer for MADabolic in Charlotte, North Carolina. “Rae’s wealth of experience in Charlotte suits her well to continue the MADabolic legacy in Atlanta,” said Brandon Cullen, CEO and Co-Founder of MADabolic, “Under her leadership, the MAD ATL community will continue to experience the same, high-quality training experience they’ve come to know and love.”

“I was involved in college athletics, CrossFit, and everything in-between before finding MADabolic,” said Dillard, “I was instantly hooked. Within a year, I was onboarding as a trainer and now, six years later, I’ve become an owner. The workouts are challenging to all and include exercises you don’t see anywhere else. It’s been great to return to Atlanta, surrounded by family and friends, and I look forward to growing MADabolic Atlanta as the location’s new owner.”

MADabolic’s distinctive strength-focused concept attracts the everyday go-getter who prioritizes health and fitness. Rooted in science, the program’s signature intervals are designed to torch body fat, increase strength and promote lean muscle. MADabolic’s purposeful approach provides unmatched results and offers a strong franchise investment opportunity with competitive differentiation.

The new ownership in Atlanta comes as MADabolic continues to expand its footprint across the map, franchising in key markets across the United States, including Arlington, Atlanta, Austin, Charlotte, D.C., Houston, Milwaukee, New York City, Pittsburgh, Raleigh, San Antonio and Silicon Valley.

With nearly 50 studios operating or in development, the brand continues to seek qualified franchise prospects with a vested interest in strength and interval-based training and connections to their local fitness community. Ideal MADabolic franchisees are driven and passionate community leaders that members can look up to, ranging from former elite-caliber athletes to everyday fitness enthusiasts. Franchise candidates should also be willing to be hands-on with their business and confident in their ability to make it stand out in their market using the MADabolic corporate team’s tools and resources.

For more information about the MADabolic franchise opportunity, please visit