MADabolic, the industry leader in barbell-free strength and conditioning, is pleased to announce that a lease has been signed to officially welcome MADabolic Philly to Pennsylvania, marking the ownership group’s first of three units in Philadelphia.
“Landing in Philly is a big deal for us,” notes Rick Del Sontro, Brand President. “It’s a market we’ve been after since the 2019 MADabolic/ZGrowth partnership and our franchise partners bringing the concept to life there are primed to lead the brand’s arrival.”
As in many major metro markets, Philadelphia is ripe for an accessible fitness product that pairs functional strength with longevity. “MADabolic’s barbell-free alternative to strength training does just that,” comments Micah Macbeth, Co-Owner of MADabolic Philly. “It’s built to thrive in this market, which is currently thirsty for this caliber of training.”
MADabolic Philly will be located at 1400 N. Howard Street, Unit B115, in the bustling Fishtown district, which has emerged as Philly’s truest harbor of culinary and cultural action – an ideal place to plant the flag and establish the brand’s Philly presence.
Initially founded in Charlotte, NC, MADabolic has 108 studios operating or in development in markets across the country. Rooted in science, MADabolic’s distinctive interval system is crafted around intentional work-to-rest ratios, offering a challenging yet scalable workout for a wide range of clients. The boutique concept attracts the everyday go-getter who prioritizes health and fitness.
From a top-notch strength-biased training program to robust operating systems designed to help owners thrive to a team of experts behind the brand, MADabolic provides franchise owners with a blueprint for success in any market. For information about the MADabolic franchise opportunity, please visit https://www.madabolic.com/own-a-madabolic.