MADabolic, the industry’s first and only strength-driven interval training franchise, is pleased to announce that a new agreement has been signed to bring two units to Indianapolis, Indiana under owner/operator, Jason Payton.
Jason is primed for a successful MADabolic ownership run given his 10+ years of multi-unit franchise ownership experience. When looking to expand his portfolio with a fitness franchise investment, he came across MADabolic on social media, where the brand’s messaging and focus on “strength-biased training” caught his eye.
Upon learning more about the MADabolic franchising opportunity, Jason identified the founders’ (Brandon Cullen and Kirk DeWaele) involvement, accessibility, and activity in the business as a large draw. “That’s often not the case in the franchising world,” he notes. Additionally, he loves the strength- and health-oriented nature of the business. “I want to be a catalyst for people staying healthy,” he says. “It’s very appealing to be involved in something bigger than me, that helps me focus on leading a healthy lifestyle and enables others to do the same.” Finally, the opportunity for a successful cash flow business sweetened the deal. “The opportunity to make money with this model is strong,” says Jason.
“This is a very exciting partnership for us,” says Chief Development Officer, Al Mendoza. “offering the Indianapolis market two MADabolic training facilities under Jason’s leadership is an easy choice.”
Meanwhile, Jason sees a massive gap in the Indianapolis market for a strength-dominant group fitness concept. “MADabolic sets itself apart in not only the style of workout, but also in the brand’s culture and grittiness,” he expands. “There’s just this cool factor that you don’t get at your everyday fitness franchise, which allows us to be distinctive in a crowded industry.”
MADabolic , rooted in strength, structure, and accountability, now has 108 studios operating or in development across the country. From a top-notch strength-biased training program to robust operating systems designed to help owners thrive to a team of experts behind the brand, MADabolic provides franchise owners with a blueprint for success in any market. For information about the MADabolic franchise opportunity, please visit https://www.madabolic.com/own-a-madabolic.