madabolic franchise dictionary

MADabolic Honored for Changing the Game in the Fitness Industry

In MADabolic, News by Rick Del Sontro

Brand’s Fast-Paced Franchise Growth Earns It A Place on Franchise Dictionary Magazine’s 2020 “Top 100 Game Changers”

CHARLOTTE, N.C. – Franchise Dictionary Magazine, one of the foremost authorities on the franchise industry, has named MADabolic to its 2020 “Top 100 Game Changers” list. Demonstrating its strength throughout 2020, withstanding the pressures of the economy and enduring restrictions in select markets, MADabolic proved to be a pandemic buster.

From its remarkably loyal member base – which held steady throughout the year – to expanding its footprint with new openings in markets such as Atlanta and Pittsburgh, MADabolic continued to redefine the fitness industry and is now carrying its momentum forward into 2021.

The recognition underscores the brand’s resilience and its appeal to franchise investors. Beyond the openings, MADabolic signed more than 20 franchise agreements in 2020 for future locations in Dallas, Nashville, San Antonio, Northern California, South Florida and Milwaukee. In total, MADabolic is maintaining its impressive growth with more than 30 locations in its development pipeline slated for attractive communities across the United States.

“This year has forced many to look at their systems and think about resetting, but, we knew our business model was uniquely designed to handle a pandemic and grow through it,” said Rick Del Sontro, Brand President of MADabolic. “We were able to shore up our systems and instead of completely rebuilding or starting from scratch, our team built upon the steady foundation already in place. We look forward to making an even bigger splash in 2021.”

Franchise Dictionary Magazine is a national digital publication with more than 350,000 readers and provides informative and educational information to prospective franchisees. Reviewing hundreds of entries, Franchise Dictionary Magazine, reviewed which nominees changed the game through impacting veterans, millennials’ choice, making an impact, serving their community, creating an opportunity for aspiring entrepreneurs and filling a niche in the industry.

“Franchise ownership allows people to follow their dreams of being their own boss and taking control of their futures,” said Alesia Visconti, CEO and Publisher of Franchise Dictionary Magazine. “It supports people working for themselves but not by themselves. It’s a community of professionals all supporting successful business ownership. A brand that earns the Top 100 Game Changers designation raises the bar and clearly sets itself apart!”

Continuing to strengthen its nationwide presence, MADabolic is franchising into key markets across the United States, including Arlington, Atlanta, Austin, Charlotte, Houston, Milwaukee, Pittsburgh, Raleigh, Silicon Valley and Washington D.C. The brand is actively seeking qualified franchise prospects with a genuine interest in strength and interval training, as well as a connection to their local wellness community. They should also be willing to be hands-on with their business and confident in their ability to make it stand out in their market using the tools, support and resources provided by the MADabolic corporate team.

The brand’s distinctive interval system is crafted entirely around work-to-rest ratios, which presents a challenging-yet-accessible environment for each client. Each trainer-led, 50-minute class includes a detailed description of the workout, an in-depth demonstration of each movement and a carefully structured warm up to match the specific demands of the daily workout. Fostering a results-driven culture of members who place a high emphasis on structure, accountability and results, MADabolic believes in the benefits of daily routine.

To view the entire “Top 100 Game Changers” list for 2020, visit Results can also be seen in the December 2020 issue of Franchise Dictionary Magazine.

For more information about the MADabolic franchise opportunity, please visit

About MADabolic

Founded in 2011 by former professional hockey players, Brandon Cullen and Kirk Dewaele, MADabolic sets a new standard for group fitness, where anyone can channel their inner athlete. Rooted in science and backed by years of athletic experience, MADabolic’s signature intervals are designed to torch body fat, increase strength and promote lean muscle.

For more information about MADabolic visit To learn about franchising with MADabolic visit