Industry-Leading Strength Program, MADabolic, Announces New Studio Opening at La Cantera

In MADabolic, News by Al Mendoza

MADabolic, the first and only strength-driven interval training franchise, announces its first location in San Antonio will open to the public on Monday, September 13, 2021 with a Free Week of MADness. Located in La Cantera at 17022 Fiesta Texas Drive, Building 400, Suite 101, the new studio will operate under sisters-in-law and business partners Dimple and Hetal Patel. MADabolic brings a fresh take on strength-focused training to the San Antonio fitness scene and provides a premium boutique option for the everyday go-getter.

Prior to moving to San Antonio, Hetal was a member of MADabolic’s flagship location in Charlotte, NC. While Dimple had roots in employee wellness programs, MADabolic has greatly influenced her perspective on strength training and nutrition. “I had always been active, but I feel better than ever under MADabolic’s training protocol. Strength training has helped me feel healthier and more confident, and I feel better equipped to keep up with my kids,” shared Dimple. She later left her corporate job in pursuit of a business investment where she could set her own schedule. The pieces started falling into place, and Hetal and Dimple saw a unique opportunity to bring MADabolic’s rapidly expanding franchise system to the growing city of San Antonio. 

MADabolic’s distinctive system is crafted entirely around work-to-rest ratios, which presents a challenging-yet-accessible environment unique to each client. The signature intervals, rooted in science, are designed to torch body fat, increase strength, and promote lean muscle, delivering unparalleled results.

“I’ll never forget the very first MADabolic class we took,” shared Dimple. “The coaching was far superior and more individualized than I knew could exist in a group fitness setting. Between the excellent programming, the focus on high-quality trainers that teach clients to move safely and progressively, and the balanced and sustainable approach to strength-based training and nutrition, Hetal and I knew we had to bring everything MADabolic offers to market in San Antonio.”

The La Cantera location is the first to come to San Antonio, but Dimple has already signed an agreement to bring three additional units to San Antonio and anticipates operations in full swing at all four locations within the next two-to-three years. 

“MADabolic offers a system with proven results, top-notch trainers, and our strength-driven interval training is complemented by the MADabolic nutrition blueprint,” said Brandon Cullen, MADabolic co-founder and Chief Concept Officer. “MADabolic brings a high-quality, comprehensive approach to strength and wellness and will elevate the boutique fitness scene in San Antonio under Dimple’s leadership.”

Founding memberships will remain available for a limited time in advance of the location’s grand opening later this month. For more information visit:

The new studio in San Antonio comes as MADabolic continues to expand into key markets across the United States, including Alexandria, Asheville, Atlanta, Austin, Charlotte, D.C., Houston, Fort Worth, Jupiter, Pittsburgh, Raleigh, and beyond. The company continues to seek qualified franchise prospects; ideal MADabolic franchisees are driven and passionate individuals that their members can look up to as role models, ranging from former elite-caliber athletes to everyday fitness enthusiasts.

For more information about the MADabolic franchise opportunity, please visit