MADabolic Announces Two-Unit Agreement in Charleston, SC

In MADabolic, News by Al Mendoza

MADabolic, the first and only strength-driven interval training franchise, announces a two-unit agreement has been signed to bring the concept to Charleston, SC. The Charleston locations will operate under Brendan Shane and his business partner.

“I was instantly drawn to the quality, the culture, and the strength-focused nature of MADabolic,” says Shane, a former hockey player with a passion for fitness and experience running his own marketing business. “The programming is scalable to where everyone can see results, and each workout efficiently supports strength, endurance, and longevity to support your fitness goals and the life you want outside of the gym, too.” 

“MADabolic’s strength-driven concept is distinct from other fitness options in the city,” shared Shane. “With the influx of young professionals calling Charleston home, MAD will perfectly fill the void in the local fitness scene.”

The duo aims to open the first Charleston location early next year, with the second location opening later in 2022.

“Between Brendan’s experience in fitness and marketing, he and his business partner make a great team to bring MADabolic’s industry-leading concept to Charleston,” shared Brandon Cullen, MADabolic Co-Founder and Chief Concept Officer, who started the concept with business partner Kirk DeWaele in North Carolina in 2011. “The brand is really booming right now, and we are glad to see that growth include expansion across the Carolinas region.”

Rooted in science, MADabolic’s distinctive fat-torching interval system is crafted around intentional work-to-rest ratios, offering a challenging yet easily scalable workout for a wide range of clients. The boutique concept attracts the everyday go-getter who prioritizes health and fitness. MADabolic’s uniquely purposeful approach provides unmatched results and offers a strong franchise investment opportunity.

With nearly 50 studios operating or in development, the brand continues to seek qualified franchise prospects with a vested interest in strength and interval-based training and connections to their local fitness community. Ideal franchisees are driven and passionate community leaders that members can look up to, ranging from former elite-caliber athletes to everyday fitness enthusiasts.

For more information about the MADabolic franchise opportunity, please visit