MADabolic Announces Three-Unit Agreement in Houston, TX

In MADabolic, News by Al Mendoza

MADabolic, the first and only strength-driven interval training franchise, announces a new three-unit agreement has been signed to bring the concept to Houston, TX. The new studios will operate under owner Vinnie Ronca, a Houston native and former member of the brand’s H Street location in Washington, D.C.

Vinnie was introduced to MADabolic while he lived in D.C.  After moving back to Houston last fall, he saw a gap in the local fitness scene and wanted the opportunity to share his passion for MADabolic with his hometown. “While I’ve played sports throughout my life, MADabolic was the first gym that felt worth making part of my regular routine, and I loved everything about it from the first class I took” shared Vinnie. “MADabolic offers an accessible approach to strength and conditioning, supported by trainers who care about proper mechanics and techniques, helping anyone maximize their desire to age athletically.” 

“Building new franchise partnerships out of our existing MADabolic community says a lot about our culture and the long-term value our training program offers,” said Brandon Cullen, MADabolic’s Co-Founder and Chief Concept Officer. “While these member-turned-owner storylines are each unique, the thread that ties them together is the high-performing mindset, commitment to structure, and their desire to follow a plan to achieve their own success within this system. Vinnie is no exception. His passion for MADabolic and the structure the brand provides are great qualities he brings to the table in this ownership journey, and his experience training and leading others will be a huge asset as he expands MADabolic’s presence in the Houston market.”

MADabolic’s uniquely purposeful approach is centered around progressive strength gains and intentional work-to-rest intervals, offering a challenging yet scalable opportunity and unmatched results, translating to a substantial franchise investment opportunity. With nearly 70 studios operating or in development, MADabolic expects 2022 to be one of its biggest yet, with studios opening soon in Santa Cruz (CA), Nashville (TN), and Brooklyn (NY), to name a few.  Ideal MADabolic franchisees are driven and passionate community leaders that members can look up to, ranging from former elite-caliber athletes to everyday fitness enthusiasts. 

For more information about the MADabolic franchise opportunity, please visit